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Episode 2: Trademark & Copyright Basics
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Please note: We use MP4 format – please let us know if you have trouble with them on your devices!
In This Episode
- What is a Trademark & why might you need one?
- When is the right time to Trademark your brand
- What a ‘class’ is and how it impacts you
- Can I search and file for Trademark myself?
- How does Trademark work outside of the U.S.?
- Can you Trademark your name if someone else is already using it?
- What should I budget for a Trademark search + application?
- How long should I expect it to take to get my Trademark registered?
- The difference between ™ and ® and which one to use when
- When is it OK to ‘borrow’ images that you don’t own the Copyright to?
- Why it pays to Copyright protect your images
- When is it appropriate to send a ‘cease & desist’ letter
…and much, much more!
Episode Links
Simple search for a ‘wordmark’ using TESS | U.S. Trademark office (google search then do this quickly see if your name is taken)
Click Tracker & Reverse Search for Images online
About Shahrina:
Shahrina is our resident legal expert, specializing in Trademark, Copyright, IP and Contract law. She is a wonderful resource for new and growing businesses who need a patient & understanding advisor to help them navigate the legal landscape of Petpreneurship.
Shahrina is also a fantastic advocate for anyone who feels like their trademark or copyright has been infringed upon – so if you’re in the market for some Cease & Desist action – Shahrina’s your gal! Due to her ethical contraints not to give legal advice publicly, you won’t see Shahrina much in Facebook, but feel free to reach out to her directly if you have questions or need her help!
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