by Tracey | Feb 17, 2016 | Behind the Scenes, Blog, Free Resources, Inspiration / Wisdom, Read
I recently visited Rome for the first time. If you’ve been there you know (and if you haven’t yet I am sure you can imagine) that just about every cobblestone you land your feet on or direction you cast a glance in, there is another delicious, ancient...
by Tracey | Feb 9, 2016 | Basics, Blog, Free Resources, Marketing, Read
This content is for members only. Become a member now to get access to this and other awesome members-only content. For those of you who are familiar with my definition of Marketing, you’ll know that I consider the goal of effective marketing to be...
by Tracey | Jan 19, 2016 | Behind the Scenes
Today, I said my second goodbye to the first love of my life. Olivia, like all dogs who instantly enchant us, owned me outright from the very first moment I saw her. Some other time I will share the details of our chance meeting, but there is no doubt that on April...
by Tracey | Jan 2, 2016 | Blog, Free Resources, Inspiration / Wisdom, Read
Complex and often unconcious, most of our behaviors and fears as adults, come straight from our childhood. This is pretty common knowledge, which means we shouldn’t be surprised when we learn, that even if we have rosey childhoods, we are not excluded from the...
by Tracey | Jan 1, 2016 | Basics, Blog, Free Resources, Marketing, Read
Is the concept of marketing like the concept of ‘art’ – does its definition have any impact on its effectiveness? I suppose the answer depends on who you ask and what’s at stake in their response. Historically, Marketing has been all about transactions: creating...