A tribute to Olivia the Great

A tribute to Olivia the Great

Today, I said my second goodbye to the first love of my life.  Olivia, like all dogs who instantly enchant us, owned me outright from the very first moment I saw her.  Some other time I will share the details of our chance meeting, but there is no doubt that on April...
What is Marketing?

What is Marketing?

Is the concept of marketing like the concept of ‘art’ – does its definition have any impact on its effectiveness? I suppose the answer depends on who you ask and what’s at stake in their response. Historically, Marketing has been all about transactions: creating...