Brick-and-mortar pet retailers can defend their market share by making the shopping experience easier for customers. Hey Petpreneurs Just wanted to share with you an article I was recently interviewed for in Pet Business Magazine. Alyssa and I were chatting about the...
The Best Tool You Didn't Know You Had: Google Search Engine Console Hey Petpreneurs. I write a regular column for Pets+ Magazine and this month's topic is a super favorite of mine (data geek that I am): Google Search Engine Console. This powerhouse of a tool can help...
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith In anticipation of my speaking gig at PATS Telford (UK) Sept. 23-24, 2018 I had a chance to chat with Neil from Pet Trade Xtra. This was a fun interview with a...
April Fool's for Petpreneurs: The Best of the Best Marketing for Pet A look at some of the funniest campaigns we’ve seen over the past few years, and how you can use unexpected and outlandish 'fake news' to entertain and engage your pet-loving audience. April 1st is...
When we use the word 'content' most people automatically assume that we're talking about 'blogging'... As in, writing blogs or articles. But luckily, content can come in any form and it doesn't have to be the written word in order to be effective. In fact, there are...
Having authority in your niche is a golden way to help you reach more customers, build instant trust and get to “yes” a whole lot faster and easier. But how? In our last two pieces we: covered how and why building authority for your brand is so crucial to your...
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One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person too - I've watched that world change over the 12+ years I've been...
