The Ugly Truth About the Success of your Pet Brand Yesterday in Portland, Oregon I had the distinct pleasure and honor of speaking at the 2017 Women in the Pet Industry conference. I thought I would record and share my speech with all of you who couldn't be there with...
Some pet brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive. Hey Petpreneurs I had a chance recently to connect with Pet Business Magazine to chat about what a huge opportunity pet businesses have to truly build...
I see you pet photographer. Trying to get all of it right: perfectly composed and exposed images, a website you're proud of, prices that your customers will be happy to pay and your peers won't criticize, enough clients to pay the bills (or maybe to quit that...
The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored content', it truly is the wild wild west in this new micro-industry....
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your...
Hey petpreneurs - a bit of newsworthy goodness from our friends over at American Pet Professionals, (APP): July 5 – July 11, 2017 is the 3rd Annual ‘National Pet Professionals Week’. During this annual week APP is encouraging pet professionals to celebrate, promote...
The recent acquisition of chewy.com by PetSmart for over 3 billion dollars, has recently brought a lot of attention to the plight of the independent pet retail store. The loudest voices have been small pet retailers themselves who look at Chewy.com, who seem to have...
This past week everyone from Forbes to Mashable, CNBC to the LA Times has been scrambling to tell the story of Chewy.com - one of the fastest growing ecommerce sites on the planet who has just become the biggest ecommerce acquisition in history. I love stories like...
10 Fast Marketing Hacks for Pet Brands If you’re like most petpreneurs, you constantly feel like there is never enough. Enough time, money, enough YOU to meet the demands of your business. I have been a petpreneur for over a decade… Trust me, I know the struggle is...
