The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first appeared in the March 2017 issue of Pet Product Marketing - aimed at a...
Welcome to Day 3 of the ‘5 Essential Steps for Taking What You Want in 2017’ Today we’re on to #3… Your 1-2 punch for increasing revenue… The key to creating revenue is marketing. The key to marketing is connecting emotionally with people. The key to connecting is...
Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your brand is not your logo. I sometimes feel slightly insecure when I...
Welcome to Day 1 of the '5 Essential Steps for Taking What You Want in 2017' Let's dive right in, shall we? We're going to start from #5 and work down... 5. Mindset If you're like me and you subscribe to a few of the popular digital marketers out there, you've...
You, entrepreneur, are no stranger to drama. You know the stomach-churning tension of fighting for something you believe in… the elation of hard-earned success… the bitter flavor of disappointment. While many humans will spend a lifetime clinging to security and...
The Impossible Project: Volume 1 If there is one thing I think most of us entrepreneurs have in common, it’s a love-hate relationship with the impossible. On the one hand, we LOVE accomplishing the impossible with ridiculous panache in an unrealistic amount of time,...
The Impossible Project Two years ago, to the day. I was splashing in the waves in Praia da Pipa with my husband, on our honeymoon. This trip was the stuff of dreams... mixing up total relaxation with intrepid adventuring in a three week Brazilian odyssey that started...
I cannot even express to you how excited I am about everything that's happening in the pet industry... in America, in the UK and worldwide. Year after year we keep hearing how the American pet market is growing and maturing - making room for all kinds of premium...
Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from the many. But branding can often be misconstrued as just 'a fancy...
