Basics

2020’s Best Basic Themes

2020’s Best Basic Themes

Here we are wrapping up 2020, and with all that this year has given (or shoved at) us, we thought it fitting to pick the best of the best from all of our 2020 Basic content! Below you'll find Nic and Jane's picks for what they each think is worth focusing on this...

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The Six Stages of Marketing

The Six Stages of Marketing

Here at Working with Dog, we are passionate about building dog brands. I mean, we're literally writing the book on it... We definitely believe this is the secret sauce that separates the great from the many. But branding can often be misconstrued as just 'a fancy...

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Brand Voice Basics

Brand Voice Basics

In This Masterchat Crafting a brand voice is about getting the balance right between personality + structure. It's about knowing the words, feelings and values that your brand stands for - so you can wield them with confidence and passion. Just like any new skill,...

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WRITING: Why Map

WRITING: Why Map

 This content is for members only. Become a member now to get access to this and other awesome members-only content. Download the  Why Mapping Worksheets WHY do I want this & WHO is it For? This exercise is a foundational element of many of my courses,...

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My main reasons for coming here are content ideas, creative ways to improve my [pet] brand, and the one-on-one access I get to top professionals. What I did not expect was the amazing sense of community.

New Templates

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