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Branding
2020 Implementation Day #1: Whyfinding
Implementation Day: Part 1 https://vimeo.com/389601169 Implementation Day: Part 2 https://vimeo.com/389604710 Find Your Magic Workbook
Getting Your Brand Assets Organized
https://vimeo.com/389571037 Hey Petpreneur I am super stoked to introduce you to this awesome resource that we've created for you this month to help you get your brand assets organized. We've got a couple of different versions of it: Grab the Brand Cheat Sheet: In the...
Holiday Promotions: The Anatomy of a Great Brand Video
In this course, entrepreneur and branding expert Nichole Smith is going to teach you all about creating brand videos. A brand video is a video that tells the story of your brand in a way that creates an instant emotional connection with potential customers and builds...
Branding: How Does A Brand Get Built?
To craft a truly successful brand, to make "brand magic" there are two epic journeys a brand builder must endure. These tasks might take place at the same time, or they may occur successively, but for a brand to stand out, win hearts and capture imagination, both...
Branding: How Do I Hire The Right Artists?
To navigate all of the "6 Marketing Senses" presented in the Million Dollar Dog Brand book and be able to create the practical pieces your brand will need to achieve "brand cool" and therefore brand magic, you’ll need help. More specifically, you’ll need help from...
Branding: How Do I Know If My Brand Needs a Refresh?
How does one know when it's the right time to invest time and resources in a brand "refresh" or a "re-brand"? We want you to be shifting into “CEO” mode and getting ahead of the potential disasters and money leaks in your business, and start building Brands. We want...
What is a Brand and Why Do I Need One?
One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. Our resident brand expert here in Working with Dog is Nic…. She believes the stuff that makes a brand a...
Finding Your Human Purpose: Why Map
The first step in creating a brand is to give it a purpose. Businesses do this wrong all the time. Superficial or temporary meaning does not an authentic brand make. Ideally, for it to work like magic, it needs to come from the inside-out, not the outside-in. Very...
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