Your About Us Page Did you know the ‘About Us’ page is the second-most visited page on most websites? It’s SUPER important - so if you do nothing else, make sure you: Have one Have a photo of yourself there Have a good call-to-action on the page to get people to go...
Your Brand Statement The most important piece of messaging in your entire business is your Brand Statement. This is the most magic bit of messaging of all, acting as your 'elevator pitch' - the perfect intro when someone asks you 'what do you do' and the perfect copy...
Instead of guessing which direction you need to go in with your brand, why not have your customers point it out for you? Gathering customer insights enables your brand to hit the mark (& remove the guesswork!) when it comes to satisfying your consumers. Having...
How do you find more clients for your pet business? Preferably more ideal pet clients? This course will teach you how to understand your ideal client and find similar people to market to, using Facebook analytics. Knowing how to use analytics in the decision making...
How do you find more clients for your pet business? Preferably more ideal clients? This course will teach you how to use an amazing tool - Google Analytics - to understand your ideal pet client and then find more of them. Google Analytics is a reliable and free tool...
Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that drive their decisions, the networks they're a part of, how they're...
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are...
Have you been wondering if podcasting is your answer to the question "what would be easy?" It definitely was for Nic (she is currently working on season 2 of the "Animalhaus Podcast"). Using a multimedia approach to content creation (videos and audio - as well as...
So... You think you want to create an online course, but how do you even begin to tackle such a task? Using her favorite teaching methodology, pet industry expert J.Nichole Sears helps you answer the most important question first: WHY do you want to create a course?...
