April's Blog Posts Hello lovelies! Here you'll find two super-simple templates that you can take, customize and use to create super-useful and UNIQUE content your customers will love. To get started, just open a new Word Document or grab a piece of paper and fill in...
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are...
Did you know that Google searches for "dog food ratings by brand" have risen 250% recently? Likewise, Google searches for "cat enrichment activities" have risen 200%. One of the most important bits of data your business needs to succeed in marketing is keyword...
So... You think you want to create an online course, but how do you even begin to tackle such a task? Using her favorite teaching methodology, pet industry expert J.Nichole Sears helps you answer the most important question first: WHY do you want to create a course?...
With content defined for your course and a platform chosen, it's time to actually build your online course! So where to start...? What is the best process to get a course ready to sell? In this course Nichole Smith will guide you through the entire process of building...
We know what you're thinking... can I just hire someone to do this for me? Short answer: Yes, yes you can. Long answer: It's not as simple as just handing the whole thing over The Content Process Strategy (the plan) Implementation (the doing) Measure & Improve...
As you begin your content journey, or work on improving your content game, the most important thing to remember, is that the whole point of this strategy is to SERVE your customer, not SELL to them. However, with that said, content is marketing, and the reason you do...
When we use the word 'content' most people automatically assume that we're talking about 'blogging'... As in, writing blogs or articles. But luckily, content can come in any form and it doesn't have to be the written word in order to be effective. In fact, there are...
Last month we focused on all of the magic stuff that makes a brand a brand, namely how combining popularity (& authenticity), profit and power can form a type of business that is SO MUCH more than just the exchange of money for goods and services. While this isn’t...
