Cultivating a new habit in your life can be hard—after all, we do things the way we do them for a reason. But sometimes that reason isn’t relevant anymore or, worse, that old habit is actually holding you back. And that’s when it’s time to break the old and usher in...
10 Fast Marketing Hacks for Pet Brands If you’re like most petpreneurs, you constantly feel like there is never enough. Enough time, money, enough YOU to meet the demands of your business. I have been a petpreneur for over a decade… Trust me, I know the struggle is...
The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first appeared in the March 2017 issue of Pet Product Marketing - aimed at a...
Throughout more than a decade of experience as a photographer, an entrepreneur, a consultant and as a consumer of business and marketing content... a few basic 'universal truths' have slowly crystalized in my mind. For years before I had named them, I was striving to...
