Time to go premium! Creating a premium bundle is a type of sales promotion that can have a huge impact in your direct and indirect sales and your profit numbers. Your premium bundles will be the most expensive thing in your price point pyramid, and this course will...
Let's get into the nitty gritty of the ever-important sales page! The sales page is the place where potential clients or customers partner with YOU. Where they place their energy into the solution you promise them. Where they, you guessed it... buy. People buy from...
Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that drive their decisions, the networks they're a part of, how they're...
In this course, marketing expert Jane Harrell and Jill, 'cause Digital Marketing's technical SEO specialist, teach you how to hire experts for technical SEO support - and absolutely what NOT to do. Jill guides you on what to look for and what to be wary of, so you...
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are...
Instead of guessing which direction you need to go in with your brand, why not have your customers point it out for you? Gathering customer insights enables your brand to hit the mark (& remove the guesswork!) when it comes to satisfying your consumers. Having...
Did you know that Google searches for "dog food ratings by brand" have risen 250% recently? Likewise, Google searches for "cat enrichment activities" have risen 200%. One of the most important bits of data your business needs to succeed in marketing is keyword...
So... You think you want to create an online course, but how do you even begin to tackle such a task? Using her favorite teaching methodology, pet industry expert J.Nichole Sears helps you answer the most important question first: WHY do you want to create a course?...
With content defined for your course and a platform chosen, it's time to actually build your online course! So where to start...? What is the best process to get a course ready to sell? In this course Nichole Smith will guide you through the entire process of building...
