Jane Harrell, co-owner of Working with Dog and founder of 'cause Digital Marketing, holds Office Hours with Jane twice a month, and members of Working with Dog can ask any burning questions they have about business or marketing. Question: How important do you think it...
Jane Harrell, co-owner of Working with Dog and founder of 'cause Digital Marketing, holds Office Hours with Jane twice a month, and members of Working with Dog can ask any burning questions they have about business or marketing. Question: I want to put together some...
6 Simple Steps to Creating Great Online Reviews Hey Petpreneurs. I write a regular column for Pets+ Magazine and this month's topic is one our member's ask about A LOT: how to get online reviews. So this month I broke it down into 6 simple steps: Create a short...
These 10 fast marketing hacks for pet brands can get your pet business off to a great start. Hey Petpreneurs, I had a chance to share some fast marketing hacks for Pet Business Magazine. This is a great resources for 10 quick way to tighten up your marketing efforts,...
Jane's Top 5 Mistakes To Avoid In Online Ads Hey Petpreneurs. I recently had the privilege to chat with INC.com and share the top five mistakes I see petpreneurs make when creating Google Adwords, Facebook Ads and other online ad platforms. Are you committing one of...
Brick-and-mortar pet retailers can defend their market share by making the shopping experience easier for customers. Hey Petpreneurs Just wanted to share with you an article I was recently interviewed for in Pet Business Magazine. Alyssa and I were chatting about the...
The Best Tool You Didn't Know You Had: Google Search Engine Console Hey Petpreneurs. I write a regular column for Pets+ Magazine and this month's topic is a super favorite of mine (data geek that I am): Google Search Engine Console. This powerhouse of a tool can help...
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith In anticipation of my speaking gig at PATS Telford (UK) Sept. 23-24, 2018 I had a chance to chat with Neil from Pet Trade Xtra. This was a fun interview with a...
Some pet brands are proving their lifestyle-focused models can thrive in an industry growing ever more competitive. Hey Petpreneurs I had a chance recently to connect with Pet Business Magazine to chat about what a huge opportunity pet businesses have to truly build...
