The fastest path from point A to point B is a straight line, right? Well, maybe. Just maybe. What if point B isn’t actually where you think it is? Or what if it isn’t even what you think it is? Amazingly creative petpreneurs are developing remarkable products...
- FIRST - ☐ FIRST: MAKE A LIST OF 10-20 TARGET MEDIA Magazines, blogs, freelance writers... do your research to find out WHO are your top picks for a feature. Focus here first. ☐ FOCUS ON THE RELATIONSHIP 'Give before you take' - check in to see what value you can...
The truth is—most people procrastinate (guilty as charged)—and the research is showing procrastination is a byproduct of perfectionism. It’s so easy to put something off until absolutely necessary if you keep coming from a place of this-must-be-perfect. The...
One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. Our resident brand expert here in Working with Dog is Nic…. She believes the stuff that makes a brand a...
Ok, so by now you’ve learned what an MVP is and are probably thinking, “damn… MVPs sound pretty amazing!” And they are. If you can convince yourself to kill that big ‘ole perfection monster and use the secret formula big corporate and digital start-ups have...
The first step in creating a brand is to give it a purpose. Businesses do this wrong all the time. Superficial or temporary meaning does not an authentic brand make. Ideally, for it to work like magic, it needs to come from the inside-out, not the outside-in. Very...
One of the most difficult and common setbacks that business owners (and lots of other humans, for that matter), is quick and effective decision making. When you’re an entrepreneur trying to do it all right and get it all done, you simply cannot afford to get sucked in...
https://vimeo.com/267127599/55da0a2235 Grab the MP3 Grab the Transcript Desired Outcomes Understand what a sales funnel is and how it can be an essential tool to help you understand the sales process. Get Started Now in your Workbook Related Themes Marketing Systems...
One of the important brand assets you will want to ensure you have on hand is a simple, short statement that describes why & what you do (and sometimes, who you do it for). Nic calls this a 'brand statement'. Now of course, the more short and simple something is,...
