The whole concept of 'social influence' is a fascinating one. As bloggers become influencers, and companies divert more and more of their marketing budgets from top line advertising to 'sponsored content', it truly is the wild wild west in this new micro-industry....
This content is for members only. Become a member now to get access to this and other awesome members-only content. This month we're talking all about photography as an essential marketing tool for driving sales. So far we've covered, Why Photography Matters to...
What's the Goal? Whether you're creating images yourself, hiring a pro, or even selecting stock shots, there is one primary reason to invest any time or money at all in photography for your brand and that reason is: to drive sales. The primary job of marketing is to...
So, I have avoided the topic of photography for quite a while in Working with Dog because, frankly, I am bias! I am was a commercial pet photographer for over a decade and many of our members come from the pet photography universe. However, the more I teach, write...
Just a quick bit of bonus content today to answer another question almost everyone asks me when it comes to instagram... How do I get more followers? I want to emphasize once again, that when it comes to monetizing instagram - quantity is not NEARLY as important as...
The one question I get more than any other about Instagram, is the one I want you to be asking: Can I actually make any money by investing in Instagram? Great Question! As business owners that is a VERY important question to be asking for any tactic or tool we invest...
What is the Point? Why would I pay for great imagery? The point is that your imagery shouldn’t just be an acceptable likeness of your product, place or people. The miracle of photography is when it stirs desire, trust and powerful aspirations of the lifestyle your...
This content is for members only. Become a member now to get access to this and other awesome members-only content. So, what's the deal with Instagram? Instagram is one of those apps that you just can't really go a day without hearing about. If you're already...
This content is for members only. Become a member now to get access to this and other awesome members-only content. We're in the final week of our 3o Day Brand Builders Balance Challenge. How is it going? How do you feel? If you're like most of us, you've tried...
