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Email Marketing Basics
Have you been wondering how to create an email list? What a good opt-in is? How to navigate the steps and tech between you and being able to email an excited audience and ACTUALLY benefit from it? Well, then this Masterclass is for you!
In this Masterchat
Working with Dog’s digital marketing expert, Amanda Cook walks you through the basics of getting email marketing to work for you and your business. In this basics tutorial, she explains:
- Where email marketing fits into your business (why it’s more than just a newsletter)
- Why email marketing is easier and faster than other methods
- Her “Organic Growth System” to use email to increase sales
- The one essential shift you need to make when you think about email marketing
- The 4 Steps to getting started with email marketing
Masterclass Links
– EMAIL SERVICES –
Mailchimp – Start for free great for beginners, easy to grow
ConvertKit – Fab for automating lots of different email sequences
Aweber – Another email list client
A few more notes…
As you start to draft your ideas for your email and content, ask yourself these questions:
- What do I know about my people (use data here, not just your guesses- you can even make a pinterest board for your clients so you can SEE what you know about them!)
- What are some commonalities between what I AM PASSIONATE ABOUT and what they WANT AND ARE WILLING TO PAY FOR – that’s where your greatest opportunity is for your products + messages to be valued (Check out the diagram in the bonuses to help you with this!)
- How can I present content tied to what we have in common in an INTERESTING way? A way that gets them excited and leaves them wanting more (not just another boring PDF to clutter their downloads folder)
Remember:
You don’t need to create UNIQUE content for your emails – as Amanda says, one of the best strategies is to share content from your blog or web site – the key is to get them to open it and engage with it (see email subject research link below!)
so you can develop KNOW, LIKE & TRUST
Not sure how to ensure you’re building that ‘know, like & trust?’ Just keep in mind you’re trying to connect emotionally with people (not with their brain, their heart and guts…) Stop explaining and it… SHOW it – sing it – scream it – whatever!
Read these other resources for more pointers about how to create an engaging emotional experience for your people:
+ Marketing Toy Box: the 10 essential elements of ALL of your marketing
Also… Keep in mind creating this content for your business is a GREAT way to start RELATIONSHIPS with other local businesses and people you may potentially like to partner with one day – so use it as a tool to get in touch and GIVE to that person/team (“I’d love to feature you in an article for my audience about “x” is a GREAT way to get someone to email you back!!)
Masterclass Bonuses
101 Content & ‘Free Gift” opt-in ideas for Petpreneurs
Ideas you can steal to get those opt-ins & take your emails from ‘salesy ‘ to ‘valuable’
Bliss Point Opportunity Diagram
Discover where your passion and zone of genius intersects with what your market is willing to pay for!
Do’s & Don’ts of Email Subject lines
Fabulous insights into specific words to use and not to use in your subject lines
More from Amanda
Amanda is our resident Digital Marketing expert, and you’ll see her from time to time here at Working with Dog teaching on various topics. But she does offer a few courses and programs around starting your email system + getting your first subscribers. Her business focuses on wellness entrepreneurs – but to be honest – she’s a genius and the techniques she teaches are universal, so if you’re interested in more support, check her out here: Coaching & Courses
Amanda also hosts an AMAZING weekly Podcast that I have found super inspiring and helpful. Otherwise, you can connect with Amanda here:
Website | Facebook | Instagram | Twitter
